Case Study: Launched Patent-pending Solution to Address Shopper Pain-point
Perceive:
Shopper Journey research revealed that 80% of Professional users experienced friction when shopping for replacement chain saw chain.
Pros were the highest volume customer.
Finding the right part to fit their equipment was the top source of friction .
This struggle led to buying multiple options and returning the non-fitting options which was a hassle for them and the retailer.
Most part-finder tools required the equipment make and model number to get a part recommendation. Many shoppers did not have that information readily available making the tools useless.
Prescribe:
I secured internal commitment and investment to developed an app-like tool that was not dependent on knowing model number of equipment.
The logic and design were considered unique enough to apply for patent
Perform:
The app-like tool was adopted by a leading Canadian retailer
It was implemented on Oregon Tool Website
It has sparked conversations with additional strategic retail partners
Projected 25% increase in sales where implemented driven by increased close rates and reduced returns